Creative / Experiential / Innovation
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WA Lottery: Bad Gift Face

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Bad Gift Face

A condition that occurs when you open a truly

heinous gift, while trying to stutter "Thanks... I love it."

For Washington Lottery’s holiday campaign, we created three banners who suffer from Bad Gift Face. Each has a banner, coordinating pedestal with gift, and a sarcastic thank you note to the giver. People also tweeted their #worstgiftever and showed off their "bad gift faces" in a Usnaps photo booth.

 

Harold

 

Emma

 

Tim

 

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