Pheidippides Collection
The Pheidippides collection was named for the man who made that famous run through Greece, creating the phenomenon of the marathon. For specific marathons, Brooks Running releases limited edition shoes, for which we come up with a concept and creative guidelines.
As the Global Creative team, we juggled high-impact creative development as well as high-volume executional production. To optimize both creativity and efficiency, we developed two separate pipelines: one for new creative concepts, and the other for making the repeatable easier.
Boston Marathon
The city of Boston, it’s people and marathon are one of a kind. From the accents and the jaywalking, to the only race in the country you have to qualify for that brings you up the dreaded heart break hill, it’s a place like no other. The Boston shoe was the first in the collection, and pays homage to the city’s beloved lobster.
